the Video
Looking through the lens
The making of creative
First ad I created years ago with my starting camera, the Canon T3i.
Initial Concept and Sequence
Consultation pinpointing required elements to conserve brand promise while clearly conveying purpose of media.
creative brief
Succinct outline of project with mission statement for clarity
storyboard
Simplistic shot list occasionally accompanied with framing on each scene
Allocation of resources
Prep for day of shoot, location scouting, equipment determination, talent pulling
quiet on the set
Scripting translated to film
Finding the right camera ready product. With produce the clients limited on what’s in season for their area. During initial concept desired items will be specified and any revisions will come before storyboarding, typically in the creative brief. (top)
Setting the stage, focusing on product placement and running through each shot on the list. More intricate movements open more room for error, there have been takes that have taken over an hour to get right. (left)
Diving into each shot, slight variations of each movement to have a broad choice of showcasing the product/service. (bottom)
