the Exposure
Field work to studio
Autofocus to manual
Gathering resources needed to amplify focus on subject. Working with color, shape, and lighting to enhance attention where needed.
Simple set up for most products, especially smaller items. Capturing the mood of the brand is key which influences how much light and where it should be placed.
Capture
Previewing each shot and adjusting when necessary before breaking down set and dismounting camera.
Lighting
Following art direction, key and background lights are applied to fill in or leave out areas to pop out focal point.
Development
Bringing images into a graphic editor to correct, touch up and fabricate final outcome.
final image